Business Strategy
We are going to discuss in a meeting what the business needs are. These can be defined by the main goal of the business and a breakdown of who we are going to target by which channel and what content. Below is a list of the most important parameters we are going to discuss.
KPI
Discuss the main goal of the business.
Target Audience
Audience is built by age, gender, interest and more. What is our target?Â
Competitor Matrix
Who is the main competitor of your business ?Â
Channel Mix
Decide which platform is better for your KPI.
Content
Do we have enough photos and videos for your product or services?
RoadMap
Discuss the time period of the cooperation and the breakdown in terms of time.
Budgeting
Estimated budget available for marketing spend.
Campaign Strategy
After our meeting we are going to create a strategy for our campaigns. Strategy will include the end goal of the business as well as inside advance analytics which will help us increase traffic and potential customers. Campaign strategy is listed below:
Discovery
Advanced analytics for your website & pages in order to understand the behaviour of potential customers.
Strategy
Decide which type of campaigns we are going to run in terms of audience, platforms, content etc.
Ads Creation
Create the campaigns.
Campaign Optimization
Analyse and optimise campaigns for your KPI.
Reporting
Present the process of campaigns in marketing KPIs.